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Theme: Advertisers Can Learn from Undercurrent
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Date: 27/03/01
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Author: Trace Malinowski
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Today, in the mail, I received a letter from Undercurrent magazine published by
Ben Davison. I opened it and scanned through the advertising information. Having subscribed in the past, I thought I knew that to expect, but I was pleasantly surprised to find a free gift of address labels with a diver beside my name & address on each label. What a really useful and cool gift! It's nice to see a company giving a little something to you for your time and trouble. Unlike the magazine (we know the one) & the training agency (yup, we know that one too) that send an invoice and try to bilk you into a subscription or membership, Undercurrent has restored my faith in commerce by just giving something that was useful and didn't bear an obvious corporate advertising logo - just a diver and a fish. Thanks, Undercurrent. Major points earned here. Trace Malinowski PDIC Instructor #2075 http://hometown.aol.com/tracemalin/ |
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